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Social Media / Digital Marketing Specialist
Social Media Managers and Digital Marketing Specialists create and analyze content across platforms, manage paid campaigns, track KPIs, and develop brand voice. Florida employs over 53,000 in this field, with strong demand from tourism, healthcare, and real estate companies. Google and Meta platform certifications are widely valued alongside creative skills.
FL Median Salary
$77,490
Entry Salary
$42,370
Experienced
$132,800
FL Growth
N/A
Requirements & Training
- Credential: Meta Blueprint, Google Ads, HubSpot Social Media/Content Marketing certifications - voluntary
Career Path
- Social Media Coordinator
- Social Media Manager
- Digital Marketing Manager
- CMO
Top Florida Employers
Tourism/hospitality brandsHealthcare systemsReal estate agenciesMiami Tech startup ecosystemDigital marketing agencies (Miami/Tampa/Orlando)Freelance/remote
Related Programs
- Digital Marketing Certificate
- Marketing AS/BS
- Communications AS